When to bring in a freelance marketing director (and when not to) SMEs are the backbone of the UK economy but running and growing one is becoming increasingly challenging. Many of the business owners I speak to aren’t short on effort, they’re juggling delivery, people, and growth, but they are dealing with some very practical marketing challenges. It often starts with a question or thought lingering in the background: ' Are we visible enough to the right customers? Are we att

SME Marketing Case Study: PepperStreet Web Design PepperStreet Web Design (PepperStreet) is a well-established and trusted local business with an excellent reputation. But like many SMEs, it had fallen into a common cycle of busy periods followed by quieter ones, and reached a point where visibility and business development weren’t keeping pace with the quality of its work. After a quieter spell and a realisation that outbound efforts were inconsistent and uncomfortable, Pep

Set marketing objectives that actually deliver results Objective and goal setting is an intrinsic part of the marketing strategy process....

Is your marketing plan ready for 2026? For most businesses, September marks the start of the yearly planning and budgeting cycle, which...

Are you finding new customers effectively? For most businesses, customer acquisition is a high priority, but it can certainly feel like a...

10 Big ideas from the MiniMBA in Marketing I’ve just completed the MiniMBA in Marketing , and I wanted to reflect on some of the lessons...

How to get the best out of a marketing agency. A guide. Hiring a marketing agency can be one of the most impactful decisions a business...

What does a freelance marketing director really do? If you’ve ever wondered what a freelance marketing director actually does, you’re not...

What marketing really is, and what it means for your business. Let’s be honest—marketing isn't commonly understood, nor does it always...

How freelance marketing helps smaller businesses win with smarter marketing. If you’re a small business owner, you’ve probably found...

Hi, I’m Ruth - your freelance marketing partner Hi, I’m Ruth – a freelance marketing director trading as Your Marketing Partner. My aim...