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Your Marketing Partner UK blog
Helping you to make sense of marketing.
Practical insights and tips to help you think more clearly about your marketing.
A free resource to equip you with ideas, and when you're ready for some expert guidance - I'm here to help.
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Marketing strategy
How to set realistic marketing objectives that actually deliver
Set marketing objectives that actually deliver results Objective and goal setting is an intrinsic part of the marketing strategy process....
Ruth Harvey
Oct 84 min read
Is your marketing plan ready for 2026?
Is your marketing plan ready for 2026? For most businesses, September marks the start of the yearly planning and budgeting cycle, which...
Ruth Harvey
Sep 223 min read
Are you finding new customers effectively?
Are you finding new customers effectively? For most businesses, customer acquisition is a high priority, but it can certainly feel like a...
Ruth Harvey
Jul 215 min read
What I learned from the MiniMBA in Marketing - a review
10 Big ideas from the MiniMBA in Marketing I’ve just completed the MiniMBA in Marketing , and I wanted to reflect on some of the lessons...
Ruth Harvey
Jul 13 min read
How to hire a marketing agency and get the best out of your partner: A guide for SMEs
How to get the best out of a marketing agency. A guide. Hiring a marketing agency can be one of the most impactful decisions a business...
Ruth Harvey
Jun 164 min read
So… What does a freelance marketing director actually do?
What does a freelance marketing director really do? If you’ve ever wondered what a freelance marketing director actually does, you’re not...
Ruth Harvey
Jun 42 min read
What marketing really is, and what it means for your business.
What marketing really is, and what it means for your business. Let’s be honest—marketing isn't commonly understood, nor does it always...
Ruth Harvey
May 213 min read
Small budget? Big impact. How freelance marketing helps smaller businesses win with smarter marketing.
How freelance marketing helps smaller businesses win with smarter marketing. If you’re a small business owner, you’ve probably found...
Ruth Harvey
May 74 min read
Introducing Your Marketing Partner: flexible, freelance marketing support that makes sense
Hi, I’m Ruth - your freelance marketing partner Hi, I’m Ruth – a freelance marketing director trading as Your Marketing Partner. My aim...
Ruth Harvey
Apr 244 min read
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