2026 Marketing trends made clear for SMEs As we look ahead to 2026, the marketing landscape continues to shift, shaped by changing technology, evolving customer behaviour, and ongoing pressure to do more with less. For SMEs in particular, planning for the year ahead is about understanding which changes genuinely matter and how they affect growth, visibility, and competitiveness. The challenge isn’t simply keeping up - it’s making smart, focused decisions that align with your

Set marketing objectives that actually deliver results Objective and goal setting is an intrinsic part of the marketing strategy process....

Is your marketing plan ready for 2026? For most businesses, September marks the start of the yearly planning and budgeting cycle, which...

Three signs your marketing isn't delivering Continuous improvement – it’s something every discipline strives for. But in marketing,...

10 Big ideas from the MiniMBA in Marketing I’ve just completed the MiniMBA in Marketing , and I wanted to reflect on some of the lessons...

What does a freelance marketing director really do? If you’ve ever wondered what a freelance marketing director actually does, you’re not...

What marketing really is, and what it means for your business. Let’s be honest—marketing isn't commonly understood, nor does it always...

How freelance marketing helps smaller businesses win with smarter marketing. If you’re a small business owner, you’ve probably found...