SME Marketing Case Study: PepperStreet Web Design PepperStreet Web Design (PepperStreet) is a well-established and trusted local business with an excellent reputation. But like many SMEs, it had fallen into a common cycle of busy periods followed by quieter ones, and reached a point where visibility and business development weren’t keeping pace with the quality of its work. After a quieter spell and a realisation that outbound efforts were inconsistent and uncomfortable, Pep

2026 Marketing trends made clear for SMEs As we look ahead to 2026, the marketing landscape continues to shift, shaped by changing technology, evolving customer behaviour, and ongoing pressure to do more with less. For SMEs in particular, planning for the year ahead is about understanding which changes genuinely matter and how they affect growth, visibility, and competitiveness. The challenge isn’t simply keeping up - it’s making smart, focused decisions that align with your

10 Big ideas from the MiniMBA in Marketing I’ve just completed the MiniMBA in Marketing , and I wanted to reflect on some of the lessons that really stuck. Ten modules later, it’s reinforced what I know as a freelance marketing director , while challenging how I think. Here are a few of the MiniMBA in Marketing takeaways that really stuck - I hope this review (and recommendation!) helps. Market orientation isn’t a given, you sometimes have to lead it. Unless there’s a clear d