About me
Hi, I’m Ruth – a freelance marketing director and Your Marketing Partner UK.
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I help businesses unlock the benefits of strategic marketing, with the flexibility to match your needs. With extensive experience in both corporate and SME environments as a qualified marketer, I’ve built large marketing functions, led high-performing teams, and delivered strategies that created measurable, long-term results.
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Here's how I work as Your Marketing Partner:
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Making marketing simple. I want to help you to focus on what matters - not the latest trend. No unnecessary complexity, just practical, effective support.
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Flexibility around your needs. Whether you need a few days a month, help with a one-off project, or ongoing input, I'm here to help.
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Caring about your success. I’m honest, direct, and fully invested in helping you make smarter marketing decisions that lead to measurable impact.
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If you’re looking for strategic clarity, confident decision-making, and marketing that drives real impact - I’d love to work with you.
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​Marketing can be complex, but it doesn't have to be complicated.
Why me? I'm qualified.
As a Chartered Institute of Marketing (CIM) qualified professional, I bring formal training and strategic expertise to every project.
I hold a CIM Diploma in Professional Marketing and LEAN Six Sigma Green Belt certification in continuous improvement. I’ve also recently completed the Marketing Week's MiniMBA in Marketing to further hone my skills, - so you get qualified insight that’s current, credible, and commercially focused.
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I've also been involved in numerous leadership coaching skills development programmes which sparked my passion in developing others.
Delivering results
​I joined a leadership team in a business undergoing major cultural and operational change, and marketing - having lacked direction and investment for a while - needed a clear strategic reset.
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In just 12 months, we:
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Developed and delivered a new global marketing strategy
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Repositioned the brand with insight-led value propositions
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Introduced a customer feedback programme to drive insights
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Relaunched the website — enhancing content, UX, SEO and conversion
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Ran targeted campaigns built around customer needs and purchase intent
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The outcome?
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£4M in directly influenced pipeline growth
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>100% increase in website-generated leads
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A marketing function driving insight and value
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It was a clear example of how strategy, cross-functional alignment and customer insight can transform marketing impact and business results.
Marketing transformation.
12 months. £4M pipeline.
