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Privacy policy

This Privacy Policy explains how Your Marketing Partner UK collects, uses, and protects your personal data when you visit www.yourmarketingpartner.co.uk, interact with us online, or connect with us offline.

Last Updated: 23 April 2025

Who we are

Your Marketing Partner UK is the trading name of Ruth Harvey, an independent marketing consultant based in the UK. Operating as a sole trader, Ruth provides flexible, strategic marketing support to growing businesses under the Your Marketing Partner UK brand.

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We are committed to safeguarding your privacy and complying with all applicable data protection legislation, including the UK General Data Protection Regulation (GDPR).

What personal data we collect

We collect personal data both online through our website and offline through business interactions, such as events and networking.


Online
You are not required to submit any personal information to use this website. However, if you voluntarily provide information through forms or communications, we may collect:

  • Name

  • Job title

  • Company name

  • Email address

  • Telephone number

  • Postal address or location

 

We may also collect anonymised usage data, including:

  • Language preference

  • Device and browser used

  • Route to the website (e.g. referral source)

  • Demographic profile

  • Behavioural data such as pages visited, time spent on site, and links clicked

 

We do not collect login credentials, payment information, or any personally identifiable information without your consent.


Offline

We may also collect personal data during professional interactions, including:

  • Networking events and industry conferences

  • Direct referrals and introductions

  • Client meetings and business development activity

  • Offline data may include:

  • Name and contact information (e.g. email, phone number, address)

  • Business and job role information (e.g. company name, title, department)

  • Project-related images or documentation (with permission)

How we collect your data

We collect your data in the following ways:


Online

  • When you submit a contact or enquiry form

  • When you subscribe to updates or marketing communications

  • When you email us directly

  • Through cookies and analytics tools (such as Google Analytics), which collect anonymised usage data


Offline

  • When you share your details during business meetings, networking events, or introductions

  • Through business cards, written communications, or email follow-ups after a conversation

  • When project details are shared and documented during service delivery

 

All personal data is collected and stored securely, in accordance with the lawful bases set out in this policy.

Why we collect your data

We collect personal and non-personal data for the following purposes:

  • To respond to enquiries and provide the services you request

  • To deliver and manage marketing consultancy services

  • To provide ongoing communication, updates, and relevant business information (only where you have opted in)

  • To improve the website experience and understand how users interact with our content

  • To generate anonymised, aggregated statistical data to help us improve our services and offerings

  • To comply with legal and regulatory obligations applicable to our business


We only collect data that is necessary for these purposes and ensure it is used in a lawful, transparent, and secure way.

Lawful basis for processing your data

We process personal data under the following lawful bases, in accordance with UK GDPR:


Contractual necessity

To fulfil our obligations under a contract or to take steps at your request before entering into one.


Legitimate interests

  • To carry out our business in a way that serves both your interests and ours, such as:

  • Responding to enquiries

  • Following up on business conversations

  • Developing our services and communications

  • Improving client and website experiences

 

We ensure this processing is proportionate and balanced with your rights.


Legal obligations

To comply with applicable laws or regulatory requirements.


Consent

We send marketing communications to individuals who have actively opted in - whether online or offline. You can withdraw consent at any time by using the unsubscribe link in our emails or contacting us directly.

How we use your data

We use your data to:

  • Respond to your enquiries or requests

  • Provide and manage our services

  • Improve our website and communication

  • Send relevant marketing content

  • Develop client relationships and identify new opportunities

  • Comply with legal or regulatory obligations

 

We do not sell, rent, or share your data with third parties for marketing purposes.

How long we keep your data

Your Marketing Partner UK will retain personal data only for as long as it is necessary to fulfil the purposes for which it was collected, including to meet contractual, legal, accounting, or reporting requirements.


Where data is collected as part of an enquiry or professional interaction, we may keep this information for a reasonable period to follow up on interest, maintain records of our communications, or re-engage in future. If you become a client, we may retain relevant records for the duration of our working relationship and for a reasonable period afterwards in line with standard business practices.


We regularly review the personal data we hold and take all reasonable steps to ensure that:

  • Data is accurate, up to date, and relevant for its intended use

  • Outdated or no longer needed data is deleted or anonymised as soon as reasonably practicable

  • We comply with any legal obligations around data retention

Data sharing and storage

Your data may be stored securely within platforms we use to run the business, such as:

  • Wix (website hosting)

  • Email and CRM tools

  • Google Analytics (anonymised usage data only)

 

Only authorised individuals have access to your data. We do not transfer your data outside the UK or EEA unless appropriate safeguards are in place

Your rights

You have the right at any time to:

  • Ask for a copy of the information about you held by me/ us in my records

  • Require us to correct any inaccuracies in your information

  • Make a request to us to delete what personal data of yours we hold (Subject to our right to retain information under contract or where we have a legitimate interest in retaining it or as required under law)

  • Object to receiving any marketing communications from us


If you would like to exercise any of your rights above please contact us.

Data security

Data is securely stored on password-protected systems and not stored in hard copy. When you give us information, we take steps to make sure that your personal information is kept secure and safe.

  • Use of strong passwords and an encrypted password management system

  • All systems and software kept up to date

  • Prevent unauthorised access

  • Use of anti-virus software and two-step verification

  • Undertake Cyber Aware training and stay up to date with the latest small business guidance from the National Cyber Security Centre

 

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We utilise the following systems and third party tools, which all have strong data protection policies:

 

 

 
Transfers outside the UK and Europe

Your data will be predominantly held within the UK and EEA.  

 

If we use any service or third party contractor who stores data in a cloud server, outside of the UK, this will only be in circumstances where safeguards have been put in place for its protection, in compliance with the Data Protection legislation in the UK.
 

Cookies

We use cookies to help improve your browsing experience and understand how users interact with our site.


Please refer to our Cookie Policy for full details on the cookies we use and how you can manage your preferences.

Changes to this policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated “Last updated” date.


If we make material changes to this policy, we will notify you through the website or by email (where appropriate). Your continued use of the site indicates your acceptance of any updated terms.

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