Freelance marketing director services for UK SMEs
Are you not sure where to start? Or do you just need someone to help make sense of it all?
As Your Marketing Partner UK, I offer senior-level marketing support that flexes with your needs. Whether you need strategic direction, help understanding what's working for your business, or someone to guide and support your team, I’m here to make marketing feel simpler and work harder for your business.
Every business is different. That’s why my freelance marketing director support is tailored to your goals, your challenges, and where you need the most impact.
Find out some of the ways I can support you below:
For when you need clear direction and a plan that aligns with your business goals.
I help you find out what’s working (and what isn’t), understand your customers, and build a strategy that drives impact.
Strategic marketing services includes:
✔ Marketing audits and performance reviews
✔ Market research and customer insights
✔ Marketing strategy development
✔ Brand positioning and messaging
If you’d like a clearer view of how to build a practical strategy, you can explore my guide to marketing strategy for UK SMEs.
For businesses that need senior marketing expertise - without a full-time hire.
I act as a part of your team, providing leadership, direction, and support to help your marketing effort thrive.
Fractional marketing director services include:
✔ Team mentoring, development and recruitment
✔ Ongoing marketing leadership support
✔ Performance analysis and reporting
✔ Marketing agency selection and management
If you’d like to understand what this looks like in practice, you can read more about how I work as a freelance marketing director.
Managing marketing performance
For when you’ve got a plan, but need guidance to make it happen and perform.
I work alongside internal teams or delivery partners to ensure marketing activity stays on track, is aligned, and effective.
Marketing activity services include:
✔ Briefing and managing agencies
✔ Overseeing marketing channel activity
✔ Campaign planning and messaging
✔ Performance review and optimisation
Driving marketing results
Marketing should be accountable. Here’s a few examples of the work I’ve delivered and the results achieved.
Ecommerce strategy
Validated ecommerce for an SME. Led a market review and insight process, resulting in an additional revenue generating channel.
Customer feedback
Launched a customer feedback programme to inform strategy and give leaders clear, actionable insights.
Talent development
Introduced Chartered Institute of Marketing training and competencies to build a highly-trained, confident, and capable in-house marketing team.