Are you finding new customers effectively? For most businesses, customer acquisition is a high priority, but it can certainly feel like a...

10 Big ideas from the MiniMBA in Marketing I’ve just completed the MiniMBA in Marketing, and I wanted to reflect on some of the lessons that really stuck. Ten modules later, it’s reinforced what I know as a freelance marketing director, while challenging how I think. Here are a few of the MiniMBA in Marketing takeaways that really stuck - I hope this review (and recommendation!) helps. Market orientation isn’t a given, you sometimes have to lead it. Unless there’s a clear dir