Senior marketing support for growing SMEs
Are you working hard on your marketing, but struggling to understand the impact?
Maybe you need some strategic insight to help you move forwards, or you're going through a period of change and require additional support.
Whatever it is, I bring 20 years of marketing expertise as your freelance marketing director, delivering support flexibly, to help drive your results.
Hi, I'm Ruth - your freelance marketing director based in Macclesfield, Cheshire, UK.
How I work
My focus is simple; helping businesses make better decisions and get more from their marketing.
1. Start with what matters
I help you focus on the areas that will have the biggest impact, not just what’s visible or urgent.
2. Keep it practical
I build strategies that can actually be delivered, not just documented.
3. Create structure
I ensure marketing activity is aligned, prioritised and working towards clear outcomes.
4. Focus on results
And I measure what matters and use it to improve performance over time.
Strategy to results
Marketing should be accountable and drive results.
Here’s a few examples of the work I’ve delivered and the results achieved.
£4M+ pipeline
Developed a customer insight-led strategy for a marine products business, directly contributing over £4 million to the pipeline in 1 year.
Marketing audit
Led a comprehensive audit for a UK PLC, equipping senior leaders with clear insight, direction, and a roadmap for action.
Global messaging
Refined brand messaging for an international marine brand, strengthening positioning and creating consistency.
Explore Your Marketing Partner UK services
Flexible senior marketing leadership without a full-time hire.
Understand what's working and get more from your marketing investment.
Developing the direction, priorities and plan your business needs.
Choose, brief and manage agency partners more effectively.